The Truth About Roof Replacement Costs in Wisconsin
- Crown Roofing Services
- Jun 12
- 3 min read
If you've been Googling how much a new roof costs in Wisconsin, you might have seen some numbers that seem too good to be true. One local company is advertising roof replacements between $4,345 and $11,401.
And at first glance, that sounds great! But here’s the thing: they’re not actually talking about a full roof replacement. They’re talking about a layover — where new shingles are installed directly over the existing ones.
And that’s a whole different ballgame.
What’s the Difference Between a Layover and a Full Roof Replacement (re-roof)?
A layover is when a roofing company puts new shingles right over your old roof.
Sounds fast and easy, right? It is. But it also comes with a lot of problems:
No inspection of the roof deck: If there’s hidden water damage, rot, or mold under the old shingles, it gets covered up.
Heavier weight: You’re literally doubling the weight on your home’s structure. Your home was not built to handle two layers.
Shorter lifespan: Shingles on top of shingles don’t last as long and won’t be covered by most manufacturers' warranties.
Still leaks? Too bad. If a problem shows up, it’s harder to track and more expensive to fix.
When both layers need to be removed: The labor costs way more.
A full roof replacement (re-roof), on the other hand, involves tearing off all the old material, inspecting the deck, replacing damaged wood if needed, and installing a brand-new roof from the bottom up.
It’s more labor, more material, and more time—but it’s also a better investment in your home.
What Is The Real Cost of a Roof in Wisconsin?
According to Remodeling Magazine’s Cost vs. Value Tool, the average cost to replace an asphalt shingle roof in the Midwest is $30,600.
At Crown Roofing, most of our roof replacements come in around $15,000 to $18,000, depending on the size and condition of the home. And our work comes with a 15-year warranty, not just a fresh layer of cover-up.
So if you’re seeing numbers like $4,345 online? That’s not a full roof replacement. That’s a cover-up. And it might come back to haunt you when it leaks, fails a home inspection, or voids your shingle warranty.
Why Crown Roofing Doesn't Do Layovers
We get it. A layover is cheaper upfront. But it’s like painting over rust on a car—it might look okay for a while, but underneath, the damage keeps growing.
We care about what’s under your shingles just as much as what’s on top. We don’t cut corners, and we won’t put our name on a job we wouldn’t be proud to stand under ourselves.
So when you get a quote from us, it’s for real roofing—done right the first time, with honest pricing, professional before-and-after photos, and no surprise upsells.
Get a Quote Without the Fluff (Or The Sales Guy)
Joshua offers free roof inspections across Wisconsin. No pressure. No long presentations. No mystery math.
He’ll walk you through your options, explain the differences, and help you choose the right roof for your needs—whether you’re moving in a few years or planning to stay for the long haul.
Give Joshua a call or shoot him a message. He’ll keep it simple, keep it honest, and keep the layers where they belong—in your lasagna, not on your roof.
Popular Roofing Cities We Serve in Wisconsin: Green Bay, Appleton, Oshkosh, Manitowoc, Sheboygan, Waupaca, Stevens Point, Wausau, Fond du Lac, and surrounding areas. Don't see your city listed? Just ask! My crew is usually willing to drive for a pack of Gatorade and beef sticks. s
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